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November 26, 2024Jos Alukkas and NDC form a strategic partnership
Fine jewellery retailer Jos Alukkas has announced a strategic partnership with the Natural Diamond Council (NDC) to promote natural diamonds and elevate the sector with educational and interactive initiatives in India
The partnership is designed to increase demand for natural diamonds and will promote transparency in the industry while advocating for fair labour practices, responsible mining, and sustainability.
Jos Alukkas will work with the Natural Diamond Council to hold workshops, roll out digital campaigns, and create new jewellery designs to highlight the versatility and beauty of natural diamonds while catering to current consumer tastes.
