Gen Z is redefining gold glam; low carats; feather-light, and even gold-plated is good

Gen Z’s demand for affordable, trend-driven jewellery is reshaping India’s market, with fast-fashion options gaining popularity. Brands are formalising, offering accessible luxury with lower carats and innovative designs. Investors are taking note, fueling growth and scalability in this evolving sector, as consumers seek stylish pieces for everyday wear and social media.

Heirloom jewellery tucked away in velvet boxes? Gen Z would scroll right past. Their jewellery needs to move at swipe speed, versatile, feather-light and in lower carats like 18 carat, 14 carat, or even 9 carat. Even gold-plated is good enough.