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June 19, 2025Antwerp Diamond Federation signs historic diamond agreement during high-level meeting in Angola
On June 19, 2025 in Luanda, Angola, a historic agreement was signed by diamond-producing countries and leading players in the international diamond industry. The Antwerp World Diamond Centre (AWDC), represented by president Isidore Mörsel, also joined the Luanda Accord.
The agreement marks a crucial step towards launching a global generic marketing campaign to promote natural diamonds. The signatories committed to collectively securing structural funding for this effort. AWDC, which is positioning itself as a global hub for natural diamond trade through its new campaign We Protect A Legacy, played a key role in shaping this landmark agreement.
With the Luanda Accord, representatives from across the diamond value chain recognize the need to actively promote natural diamonds worldwide and to jointly allocate the necessary funding. Governments and industry together will contribute a total of 1% annually of the value of rough diamond sales. These funds will be directed to the Natural Diamond Council (NDC), which is tasked with developing and executing the global marketing campaign.
