TaTe Diamonds launches its Flagship Fine Jewelry Showroom in Atlanta, USA

Tate Diamonds, Namibia’s first fully Namibian-owned, vertically integrated diamond company, proudly announces the official opening of its new flagship showroom in the prestigious Buckhead district of Atlanta, USA. This milestone marks a significant achievement not only for TaTe Diamonds, but for Namibia’s diamond industry, further establishing the country’s reputation for excellence, sustainability, and ethical craftsmanship on the global luxury stage.

The highly anticipated launch event attracted a distinguished gathering of industry leaders and VIP guests, including Brent Eiseb, CEO of the Namibian Diamond Trading Company (NDTC), who performed the official ribbon-cutting ceremony. The Namibian delegation present at the event included Dr. Benethelin Zaaruka – Director NDTC, Oscar Capelao – Director NDTC, Willy Mertens – CEO of DEBMARINE, Ndeulipula  Hamutumwa – Deputy Chairperson DEBMARINE, Alex Gawanab – Director NAMDEB, Titus Ndove – Director NAMDEB and Tumisang Mohubu from Access Bank.  Bill Janci – Merrill Lynch/Bank of America, Michelle Shoemaker – Patek Philippe, and Dave O’Connor – Bentley Atlanta, were some of the Atlanta delegates in attendance. 

In his opening address, Tangeni taShi Shiimi-Ya-Shiimi, founder and CEO of TaTe Diamonds, highlighted the brand’s unique position in the international diamond landscape:

“Unlike the industry standard of 15 touchpoints, our diamonds undergo only three key stages before reaching the consumer. They are sustainably recovered from Namibia’s ocean by Debmarine and mined on land by Namdeb, then traded through NDTC, cut and polished with precision at our Windhoek facility, and internationally certified by the Gemological Institute of America (GIA). Their journey culminates in our showroom here in Atlanta.”