Sky Gold, Senco Gold join hands to launch 9 carat jewellery

Sky Gold and Diamonds, a leading gold jewellery manufacturer, and Senco Gold and Diamonds have entered into a collaboration to launch 9-carat gold jewellery. The collaboration will design and supply 9kt gold jewellery collections to cater to the growing demand for affordable and stylish jewellery, enabling both companies to capture a wider customer base through contemporary, lightweight and cost-effective designs tailored to evolving consumer preferences.

Darshan Chauhan, Director and Chief Growth Officer, Sky Gold & Diamonds, said the 9 carat jewellery is trending with Gen Z because of the stylish, contemporary designs it offers and its alignment with fast fashion trends. It allows us to reach a wider customer base, while also serving as a stepping stone for first-time gold buyers and buyers, who need a variety of options in their jewellery collection, he added

Suvankar Sen, Managing Director and CEO, Senco Gold & Diamonds, said at a time when gold prices are ruling firm, the introduction of exclusive 9 carat modern designs allows the company to offer more accessible jewellery options. The collaboration will allow both brands to leverage their strengths in design, craftsmanship and market reach, catering to a wider base of value-conscious yet style-savvy consumers, he added.