Zeenat Aman headlines Tyaani Jewellery’s ‘Forces of Tyaani’ Campaign

Actress Zeenat Aman, a trailblazer in style and cinema, has been unveiled as the face of Tyaani Jewellery by Karan Johar for its “Forces of Tyaani” campaign.  At the heart of the collection is Tyaani’s uncut diamond technique, originally developed in the 18th century and re-engineered for modern aesthetics. Unlike traditional settings, the stones are set without wax, allowing light to pass through and enhance their natural brilliance. Each piece balances traditional craftsmanship with contemporary vision, mirroring Zeenat Aman’s own timeless yet modern appeal.

Karan Johar, Founder of Tyaani Jewellery said, “To have THE Zeenat Aman headline Forces of Tyaani is nothing short of a dream. Her presence has outlasted eras, her words have reshaped narratives, and her legacy stands untamed by time. At Tyaani, we have always believed that individuality is the rarest form of luxury — and Zeenat Aman embodies that truth in every sense.”

The campaign extends beyond jewellery, celebrating individuality, inclusivity, and empowerment. It invites women to embrace their own rhythm, story, and spirit with jewels that are both modern and eternal.