Chopard to open two jewellery boutiques in 2026

Swiss luxury brand Chopard is working to deepen its footprint in India, as it looks to expand its high jewellery presence in the country, with two new boutiques set to open next year, said a top executive of the company. 

“India has a huge cultural background in jewellery. Look at history as you’ll see the maharajas wearing more jewellery than women. Indian weddings are huge, which always amazes me! India is home to incredible gemstones and gold. So the market has existed for a very long time. But, increasingly, Indians are moving away from the conventional consumption of gold to aspirational designs,” Caroline Scheufele, co-president and artistic director, Chopard says.