Demand for gold jewellery is still high in India

As the wedding season approaches, gold jewellery is witnessing a surge in demand across India. This trend was especially prominent in October, when families invested in gold for festivals like Dussehra and Diwali, as well as for auspicious occasions such as Dhanteras. Despite rising prices, consumers remain optimistic about their annual gold purchases. The upcoming wedding season is expected to boost India’s gold consumption by 14-18% year-on-year.

Gold is more than just a precious metal in India; it symbolises wealth, prosperity, status, and heritage. Its emotional and cultural value has been passed down through generations. Families are once again prioritising gold jewelry purchases on ‘muhurat’ dates after the October festivities, reaffirming its timeless role as both a mark of important milestones and a lucrative financial asset.