South Africa’s TFG unveils 1896, a bold new era of African fine jewellery

South Africa’s jewellery landscape is entering a new chapter with the launch of 1896, the latest addition to The Foschini Group (TFG) portfolio — a brand that doesn’t just evolve jewellery, but redefines it.

Unapologetically bold, fiercely modern, and deeply rooted in the spirit of Africa, 1896 is more than a name — it’s a movement. It honours the past while boldly reimagining the future of fine jewellery for a new generation.

Opening on 13 November 2025 at Menlyn Park, Pretoria, 1896 marks the beginning of a new era, one that celebrates African beauty, symbolism, and design. Each piece is crafted to move with you, tell your story, and evolve alongside you.

“Our jewellery is made to be worn, loved, and lived in,” says Shani Naidoo, group director of Retail at TFG. Beauty should never be reserved for special occasions. With 1896, we’re creating fine jewellery that feels modern, meaningful, and truly wearable pieces that will connect generations, whether you are 18 or 96.”

1896 stands at the intersection of artistry and technology, embracing a new age defined by AI, lab-grown diamonds, and breakthroughs in metallurgy and design. Every piece in the collection reflects precision engineering, advanced setting techniques, and bespoke metal alloys — craftsmanship elevated by innovation. 

“Jewellery is undergoing a sweeping transformation, and 1896 is at the forefront of that change,” says Shelley Wilkinson-Rorich, head of design and innovation at 1896. We’re not just creating jewellery; we’re making a movement that redefines luxury as bold, modern, and accessible. Exclusive doesn’t need to be expensive, but it must be exceptional. That’s the 1896 promise.”

The 1896 store is designed as a modern sanctuary, a space where form meets feeling and timeless elegance meets daring artistry. Inside, customers will discover signature diamond pieces, sculptural gold designs, and statement jewellery that embodies individuality and strength.