Malabar Gold and Diamonds unveils its Brides of India campaign

The Brides of India campaign features 22 real brides and 10 celebrities, including Alia Bhatt and Kareena Kapoor Khan. The campaign highlights the rich tapestry of Indian bridal traditions and jewellery. It celebrates the emotions, rituals, and heritage that define every bride’s special day. 

The bridal range brings together designs thoughtfully curated, crafted and developed by Malabar Gold and Diamonds, ensuring jewellery created with purity, intention and craftsmanship that honours every bride’s traditions. With deep expertise in bridal craftsmanship, the brand has built an unmatched legacy in creating designs that honour the distinct traditions of brides across the country. 

This year’s edition brings together 22 brides and 10 celebrities — Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere and Manasi Parekh, all reflecting the scale, diversity and emotional depth the campaign has come to stand for India’s traditions. With deep expertise in bridal craftsmanship, the brand has built an unmatched legacy in creating designs that honour the distinct traditions of brides across the country.