Angara steps into the Men’s Fine Jewellery market

For India’s jewellery and lifestyle retail ecosystem, Angara Man signals a more focused approach to the men’s category, which has traditionally been underserved compared to women’s jewellery. The collection spans sculpted signet rings, streamlined bands, tag pendants, bracelets, and cuffs, offering formats that can fit both occasion-led and everyday use. This gives online jewellery retail an additional growth lever in a segment where participation and average ticket size are both expected to rise.

Each Angara Man piece is made to order and designed to be customisable, which aligns with the broader D2C trend of personalisation in premium jewellery. Shoppers can choose metal purity, gemstone, finish, and engraving, with options in 14K and 18K gold in yellow, white, or rose, along with BIS hallmarking and optional third-party lab certification. For digital retail, this level of configuration helps differentiate the offering and allows customers to build pieces that feel personal rather than off-the-shelf.

Ankur Daga, Founder and CEO, Angara said, “This debut represents the first chapter of Angara Man, with more designs to be unveiled in subsequent drops. In India, men have always worn jewellery, but the intent has changed. It is no longer ornamental; it is expressive. We are seeing actors, athletes and creators wearing jewellery as confidently as watches, not just on red carpets or at weddings, but in everyday life. With Angara Man, we wanted to bring that same sense of personal style into fine jewellery. The collection is handcrafted, customisable and gemstone-led, because men do not just want something to wear. They want something that reflects who they are.”