Tiffany & Co. enters India’s luxury watch market 

Tiffany & Co. has officially entered India’s luxury watch segment, which is one of the world’s fastest-growing premium consumption markets. Tiffany & Co., the American luxury house, unveiled its watch collections for the first time in the country at an invite-only holiday preview hosted at its Jio World Plaza boutique in Mumbai this week.

The debut signals Tiffany’s intent to establish watches as a core category in India, complementing its long-standing jewellery business. The showcase featured timepieces from the Eternity and HardWear collections, alongside watch designs inspired by globally recognised jewellery lines such as Tiffany T, Knot, and Lock.

The Eternity Collection anchors Tiffany’s watch proposition in India. It features round and cushion-shaped cases crafted in 18k white and rose gold, accented with diamonds, signature Tiffany Blue guilloché dials, black lacquer finishes, and gemstone detailing. Positioned firmly in the high jewellery watch segment, the collection is aimed at gifting occasions and long-term keepsakes.

The HardWear watch range extends one of Tiffany’s strongest jewellery franchises into timepieces, translating the collection’s distinctive gauge-link design language into watches. Crafted in sterling silver, steel and 18k rose gold, the range includes diamond-set bezels, Tiffany Blue and mother-of-pearl dials, and hidden clasps, targeting consumers seeking bold yet versatile luxury statements.