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In India demand rises 25% for rare tinted diamonds despite rising prices

Demand is rapidly increasing for these stones, which are attractive investments offering both financial returns and social dividends. The price points for these diamonds currently range from Rs 5 L to Rs 5 crore.

The ultra rich are increasingly embracing pink, blue and yellow diamonds, not just as jewellery but as an investment, driving demand up 20-25% over the past year despite soaring prices.

Traders and jewellers say India has emerged as one of the fastest-growing markets for coloured diamonds driven by a new generation of globally exposed, asset-conscious ultra high net-worth individuals.

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