Khimji Jewellers strengthens leadership by appointing new CMO

Khimji Jewellers has appointed Rajat Verma as its chief marketing officer, reinforcing its leadership team. The appointment comes at a time when established regional jewellery brands are increasing investments in structured marketing to support store growth and deeper consumer engagement. In his new role, Verma will lead Khimji Jewellers’ overall marketing function like shaping brand strategy, strengthening consumer outreach, and overseeing marketing execution across the company’s product portfolio. 

As jewellery retail becomes increasingly competitive, with consumers seeking greater transparency, design differentiation, and brand trust, the company aims to use marketing as a key enabler of growth rather than a support function.

Over the years, Verma has built expertise in aligning marketing strategy with on-ground retail execution. This includes managing campaigns linked to store launches, building regional relevance, and using data-led insights to improve customer engagement. 

Founded in 1936, Khimji Jewellers is a long-established jewellery brand in Odisha with a strong regional presence. The company offers a wide range of jewellery across gold, diamond, platinum, and silver categories. Its retail network spans multiple cities in the state, including Bhubaneswar, Cuttack, Berhampur, Rourkela, Puri, and Angul. Over the decades, the brand has built recognition through a combination of legacy, product assortment, and local market understanding.