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January 9, 2026Strongest natural diamond growth coming from India, says Al Cook
De Beers Group CEO Al Cook has identified India as the company’s most critical growth engine, projecting the domestic natural diamond market to reach $20 billion by 2030.
‘Strongest natural diamond growth coming from India’, says Al Cook, CEO of De Beers Group, as he sees India as a bright spot for natural diamonds as rising demand, growing aspirations, and higher disposable incomes pull consumers toward the category.
Despite the inroads made by lab-grown diamonds as a cheaper alternative, Cook—who visited India for the second time in eight months this week—says domestic consumers remain discerning in their choices. In an interview with Viveat Susan Pinto, he outlines De Beers’ priorities for India and its retail strategy.
