Chow Tai Fook opens Bangkok store, Names Global Ambassador

Chow Tai Fook Jewellery Group Limited, the global Chinese luxury group built on a nearly-century old legacy of trust and innovation, announces the opening of a key strategic store in Bangkok, Thailand, within the iconic Siam Paragon, as well as the appointment of acclaimed Chinese actor Yang Yang as its Global Brand Ambassador. These initiatives mark significant milestones in the Group’s brand transformation journey as it redefines global luxury through Chinese craftsmanship and artistry.

The Group, which operates over 5,000 stores globally with a market capitalisation of approximately HK$122 billion, equivalent to US$16 billion, is strengthening its presence in luxury destinations across international markets as part of its brand transformation. The new store at a Southeast Asian luxury retail landmark showcases Chow Tai Fook Jewellery’s blend of modern sophistication with the richness imbued by cultural heritage.

In addition, the appointment of Global Brand Ambassador Yang Yang reflects the commitment to engaging new audiences and deepening emotional resonance with overseas consumers. Yang Yang, a renowned globally recognised Chinese actor, is set to strengthen the brand’s presence in key international markets, positioning it as a modern, elegant embodiment of Chinese luxury on the world stage.