Only natural diamond can be called a diamond, says the Indian regulator BIS
January 20, 2026
Bakul Limbasiya honoured APO National Award for pioneering contributions to LGD sector
January 21, 2026Australian Fashion Jewellery Chain – Secret Shhh is sold to the Amaar Jewels Group
Secrets Shhh, the 23-store fashion jewellery retailer of Australia, collapsed in December. The company, Secrets International Pty Limited and its subsidiaries have been sold to Amaar Jewels, a privately owned jewellery group headquartered in Dubai, United Arab Emirates.
Amaar Jewels currently operates 16 stores throughout the Middle East, including Dubai, Abu Dhabi, Kuwait and Iraq. It also has a store in Mumbai, India. The company has “plans to invest in and grow the Secrets Shhh brand, building on its strong foundations in the Australian market.
The Amaar Jewels group intends to expand the product offering through the introduction of new collections, with an increased focus on lab-grown diamond jewellery set in precious metals such as gold and platinum, reflecting evolving customer preferences for design, quality, and sustainability.
