Kisna Diamond & Gold Jewellery plans digital marketing push to improve sales in India.

Kisna Diamond & Gold Jewellery is entering a new phase of strategic brand-building as it significantly expands its marketing investments and shifts toward a structured, full-funnel communication model.

The transformation reflects broader changes in India’s jewellery market, including rising gold prices, evolving consumer preferences, and the growing influence of younger buyers. Kisna is integrating influencer marketing, artificial intelligence, and omnichannel retail strategies to strengthen brand resonance across both urban and emerging markets.

Chief Marketing Officer Prashant Awasthi says the company is moving beyond event-driven promotions to a comprehensive, 360-degree engagement strategy combining traditional media reach with digital precision.