ACPL’s brand ‘TrueSilver’ launches the New ‘Half&Half’ Collection

ACPL Exports has shaped India’s presence in the global silver ecosystem by crafting, manufacturing, and exporting silver jewellery across international markets. Today, the company brings that legacy closer to Indian consumers through its digital-first brand TrueSilver, announcing the launch of its newest collection, Half&Half,  a striking dual-tone jewellery line that combines the elegance of sterling silver with the warmth of gold plating. Designed as a tribute to the multifaceted nature of modern women, the collection reflects a balance of individuality, confidence, and strength. The Half&Half collection is rooted in a simple truth: we are never just one version of ourselves. Soft and strong.

With a design language that sits comfortably across Indian and Western wear, the collection reflects a new kind of versatility. One that is instinctive, not functional. From statement silver rings for women and everyday chains to layered bracelets,every piece is created to feel complete, without needing to pick a side.

Commenting on the launch, Vandana Bhalla, CMO, TrueSilver said, “The Half&Half Collection is built for women who refuse to be defined by just one version of themselves. Polished and playful. Grounded yet impossible to ignore, she owns every side of who she is. By bringing together sterling silver with gold-tone accents, we’ve created pieces that embrace contrast without compromise. No rules, no labels, just jewellery that is as dynamic and unapologetically versatile as she is.”