The Ice Lane is bringing greater transparency to India’s lab-grown diamond market 

Surat has become a major hub for CVD diamonds, and new players are entering the market almost every day. Founded by Hema Khatwani, the brand isn’t just focused on selling jewellery. A big part of their approach is explaining things that most companies don’t really talk about, like how diamonds are actually made, how pricing works, and what customers should really look for before buying.

In 2026, luxury isn’t about showing off anymore; it’s about being smart. Buyers today aren’t impressed by just a big price tag—they care about where their jewelry comes from, how it’s made, and whether it actually makes sense to buy. That’s where the whole “Smart Luxury” wave comes in—it’s less ego, more awareness.

More specifically, Surat—the place quietly powering a global shift. What used to be known mainly for cutting diamonds is now leading a new era with lab-grown stones that are cleaner, more scalable, and honestly, just better aligned with what modern buyers want.

For more info, follow:  https://theicelane.com/blogs/jewelry/how-to-start-lab-grown-diamond-business-india-2026