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March 28, 2026BlueStone rises 15% in a month as investors bet on a scale-driven model amid improving store maturity
Shares of BlueStone Jewellery and Lifestyle have gained 15% over the past month, defying the weakness in the broader market that has dragged down the benchmark indices by nearly 9%. Analysts expect operating leverage and annual additions of 65-70 stores could drive margin growth through FY27-28.
The company’s pan-India store count increased to 323 as of December 2025 from 275 at the end of March 2025; over half of these stores now generate ₹10-14 crore in annual revenue each, reflecting improving store maturity. This is crucial as it improves operating leverage since the store-level costs stay largely fixed even as revenue scales.
