Despite rising prices, jewellery demand surges for petite, lightweight designs for Akshaya Tritiya

Despite a strong desire for gold, soaring prices are now reshaping buying habits ahead of Akshaya Tritiya. City jewellers report a growing shift in demand from heavy jewellery to lighter designs and lower-carat options. We spoke to them to find out the latest trends, smart buying tips, and more.

The surge in gold prices is driving customers toward more budget-friendly choices. Ahead of Akshaya Tritiya and amidst rising gold prices, jewellers are focusing on customer-centric strategies. Despite price fluctuations, gold’s enduring appeal remains strong as consumers adjust their preferences to suit their budgets.

According to the jeweller’s claim, while some customers remain eager to buy gold jewellery for Akshaya Tritiya, many are opting for smaller, lighter pieces. Demand remains strong from buyers, but with growing interest in lower-carat options, particularly 18kt gold and lightweight diamond jewellery. Though gold prices influence buying decisions, the desire to celebrate traditions and festivals with gold remains strong, keeping customers committed to these purchases.