Mini Diamonds launches coloured LGD fancy jewellery line

Mini Diamonds (India) Limited has launched a fancy coloured lab-grown diamond jewellery line through its wholly owned subsidiary, Namra Jewels Private Limited. The new collection focuses on contemporary styling and accessible pricing to target younger, fashion-conscious buyers. This strategic move aligns with the company’s goal to move up the value chain from polished diamonds to branded jewellery offerings.

The jewellery line will feature thoughtfully designed fancy-shaped and coloured lab-grown diamonds, combining contemporary styling with refined craftsmanship. By offering accessible pricing, the company aims to cater to changing consumer preferences, particularly among younger and fashion-conscious buyers who prioritise visual appeal, design versatility, and value.

Commenting on the development, the management of Mini Diamonds (India) Limited stated that fancy-shaped and coloured lab-grown diamonds represent an emerging opportunity within the jewellery industry. They noted that consumer preferences are shifting towards expressive, design-led, and value-conscious jewellery. Through Namra Jewels, the company intends to introduce a line that integrates attractive designs, reliable quality, and affordable pricing to make premium-looking diamond jewellery more accessible to new-age customers.

Mini Diamonds (India) Limited is a public limited company listed on BSE Limited, established in 1987. The company is internationally recognised for its cut and polished diamonds and jewellery manufacturing capabilities.