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June 15, 2026The gold dress at Sharjah’s Watch and Jewellery Middle East Show captivates visitors
The 57th edition of the Watch and Jewellery Middle East Show is attracting notable participation from leading local jewellery companies and brands, showcasing exclusive collections and rare pieces that combine contemporary innovation with timeless craftsmanship. A key highlight of this edition is the extraordinary gold dress presented by Al Romaizan Gold and Jewellery, making its debut appearance at the exhibition. Manufactured in the UAE, the masterpiece weighs more than 10 kilograms of pure 21-karat gold and is valued at AED 5 million. It is officially recognised by Guinness World Records as the world’s most expensive gold dress, underscoring its significance as a luxury showcase piece and a standout attraction for visitors.
Arabian Gold & Diamond is also showcasing a collection of unique artistic creations that have gained international recognition and earned entries in the Guinness World Records.
Alongside this flagship exhibit, Al Romaizan Gold and Jewellery is introducing a portfolio of new jewellery collections launched exclusively during the 57th edition, further strengthening its brand visibility within the luxury jewellery segment.
Salem Al-Shueibi Jewellery is leveraging its participation in the Watch and Jewellery Middle East Show to introduce the “Aura Mosa” collection, created in collaboration with Emirati designer Shamma Al Hallami.
Jawhara Jewellery is participating with a diverse collection of luxury designs that emphasise exclusivity and high-end craftsmanship. Among the highlights is the “Palm” Collection, featuring 18-karat gold pieces set with natural diamonds and premium gemstones, including rubies, emeralds, and sapphires. Having recorded strong market demand, the collection has emerged as one of the company’s flagship product lines.
The company is also presenting an exclusive selection of pearl jewellery, alongside bespoke diamond bridal sets produced as one-of-a-kind creations, with only a single piece made from each design. This limited-production strategy strengthens product differentiation, enhances perceived value, and caters to affluent customers seeking unique and highly personalised jewellery pieces.
