Aurya Diamonds opens New Experiential Store in Bengaluru

Aurya Diamonds, a lab-grown diamond jewellery brand, has expanded its retail presence with the launch of a new experiential store in Koramangala, Bengaluru. The store includes a 3D diamond design studio where customers can customise jewellery pieces, augmented reality (AR) try-on mirrors, and a private Studio Room for jewellery previews.

As part of the launch, Aurya Diamonds introduced three new collections. Elements features designs inspired by fire, water, air, and earth, while K-Light includes lightweight jewellery pieces ranging from 0.8g to 2g for everyday and occasion wear. The Legacy Unveiled collection comprises IGI and GIA-certified bridal jewellery pieces, which were previewed at the launch event. The brand has also introduced a limited-edition Koramangala launch ring, with only 26 pieces available, each featuring a hidden “K” engraving.

Shikha Dadha, Founder of Aurya Diamonds, said, “Jayanagar taught us what trust looks like; Koramangala teaches us what the future holds. We’re not just opening a store – we’re bridging conventional and modern India with designs that speak volumes. This is just the beginning for us. We at Aurya Diamonds are on a mission to make a landmark brand that resonates not just with people across regions and age groups but also the kind of occasions they want to wear our exclusive pieces at.”