PROHED wins Doozy Diamonds SEO mandate

Gurugram-based digital marketing agency PROHED has been appointed to manage the search engine optimisation (SEO) mandate for Doozy Diamonds, a premium lab-grown diamond jewellery brand serving customers across the United States. The partnership will focus on strengthening the brand’s organic search presence and supporting its long-term digital growth strategy in the competitive US jewellery market.

Founded in 2014, Doozy Diamonds offers IGI-certified lab-grown diamond engagement rings, wedding bands, bridal jewellery, earrings, necklaces and custom-designed fine jewellery. The brand positions itself around ethical sourcing, sustainability, craftsmanship and modern luxury, catering to consumers seeking alternatives to mined diamonds.

Under the new mandate, PROHED will develop and execute a comprehensive SEO strategy aimed at increasing Doozy Diamonds’ visibility across high-intent search categories. The agency will focus on improving organic search rankings, driving qualified website traffic and enhancing the brand’s digital discoverability as consumer interest in lab-grown diamonds and sustainable jewellery continues to grow.

The scope of work includes technical SEO, on-page optimisation, content strategy, keyword expansion and authoritative link-building initiatives. PROHED will also develop content designed to highlight Doozy Diamonds’ product portfolio, including its IGI-certified lab-grown diamonds, handcrafted jewellery, sustainability credentials, transparent business practices and customer-focused approach. The SEO strategy will target search demand related to lab-grown diamond engagement rings, ethical fine jewelry, and eco-conscious luxury products. By strengthening the brand’s presence across relevant search categories, the agency aims to improve organic customer acquisition and support sustained growth in the US market.

For Doozy Diamonds, the partnership is expected to support its expansion among consumers seeking sustainable and conflict-free jewellery options. For PROHED, the mandate adds to its portfolio of performance marketing and search optimisation assignments, reinforcing its focus on delivering organic growth strategies for brands operating in competitive digital markets. Through this collaboration, both companies aim to combine sustainable brand positioning with performance-led search marketing, helping Doozy Diamonds expand its digital footprint and strengthen engagement with environmentally conscious consumers across the United States.