Forevermark Diamond Jewellery enters South India with its first Bengaluru store

Designed to offer a luxury retail experience, the new store houses a curated selection of natural diamond jewellery, from bridal collections to contemporary pieces for everyday wear. Forevermark Diamond Jewellery’s signature collections, including ‘Icon,’ ‘Avaanti,’ and ‘Millemoi,’ have dedicated segments in the store along with a selection of solitaires.

“The Bengaluru store further reinforces our commitment to growth in key markets, and we remain on track to expand our network to 20 stores by the end of this year,” said Mallikarjuna Reddy Yarabolu, Managing Director of Forevermark, De Beers India Pvt Ltd. “We are delighted to bring the Forevermark experience to the city and look forward to being part of our customers’ most cherished milestones through our collection of beautifully crafted natural diamond jewellery.”

Forevermark Diamond Jewellery plans to reach a total of 100 stores in India over the coming four years along with becoming a $100 million business, the Economic Times reported. The global retailer has noted India as one of its most important consumer markets for natural diamonds.