Seven Decades of Craftsmanship: Fulchand Gulabchand & The Art of Modern Indian Jewellery

In 1948, as India was finding its footing in the years following Independence and navigating the realities of a deeply patriarchal society, Bhavana Ben Rajawat dared to dream differently. She mortgaged her bridal jewellery to establish a small family business built on a simple principle: creating jewellery with honesty, integrity, and uncompromising craftsmanship. What began as an act of courage laid the foundation for a legacy spanning nearly eight decades.

Today, India’s jewellery market is valued at approximately USD 85 billion, with the imitation jewellery segment accounting for nearly USD 7.2 billion. As fast fashion continues to fuel demand for inexpensive costume jewellery—much of which tarnishes quickly and often contains harmful heavy metals—the industry has witnessed a growing divide between disposable accessories and timeless craftsmanship. In an increasingly crowded market, heritage brands that prioritise quality over fleeting trends have become rarer than ever.

For the past 78 years, Fulchand Gulabchand Jewellers has stood firm by the values it was founded on, choosing authenticity, quality, and trust over shortcuts. While consumer preferences, design aesthetics, and retail formats have evolved, the brand has remained committed to crafting jewellery that is meant to be cherished across generations rather than discarded after a season.