QWEEN introduces hyper-realistic virtual jewellery try-on in India

QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, has partnered with Perfect Corp., a global leader in artificial intelligence and augmented reality technology for the beauty, fashion and luxury industries.

Through this partnership, QWEEN will introduce an advanced 3D Virtual  Try-On experience that brings the richness and detail of luxury jewellery to life on screen. Consumers will be able to virtually wear QWEEN’s jewellery in real time and see how each piece sits, moves, catches the light and complements their features and personal style, creating an exceptionally realistic and immersive way to discover jewellery before making a choice, or even visiting the store.

At QWEEN, every partnership is selected for its ability to meet the standards of precision and refinement expected in luxury jewellery. Perfect Corp., which works with more than 800 global brand partners, has powered technology solutions for names including Louis Vuitton, Tom Ford Fashion and Parisian high-jewellery house REZA.

Its PBR-enabled technology will render QWEEN’s gold, diamonds and gemstones with realistic texture, reflection, proportion and movement. Designed to support up to 2,300 SKUs, the experience will help consumers better assess a jewellery’s scale, fit and finish beyond static product imagery.