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September 4, 2026Luvansh opens first Diamond and Fine Jewellery Store in New York
The store will feature products across Luvansh’s jewellery categories, including lab-grown and natural diamond necklaces, diamond tennis bracelets, engagement rings, diamond eternity and anniversary bands, men’s wedding bands, diamond stud earrings and GIA- and IGI-certified loose diamonds. Luvansh, an online diamond and fine jewellery retailer offering lab-grown and natural diamonds at transparent and disruptive prices, will open its first brick-and-mortar jewellery store on Friday, Sept. 4 in New York City’s SoHo neighbourhood at 436 W. Broadway, New York, NY 10012.
The 250-square-foot SoHo jewellery store will showcase Luvansh’s collection of lab-grown and natural diamond jewellery—including engagement rings, diamond stud earrings, and diamond bracelets—allowing customers to try on the pieces in person. The grand opening will feature a ribbon-cutting ceremony, including remarks by Luvansh CEO, Aakash Jobanputra, followed by a celebratory toast and tour
The store will feature products across Luvansh’s jewellery categories, including lab-grown and natural diamond necklaces, diamond tennis bracelets, engagement rings, diamond eternity and anniversary bands, men’s wedding bands, diamond stud earrings and GIA- and IGI-certified loose diamonds.
