Aamir Khan and Ranbir Kapoor Invest in QWEEN-  a Luxury Jewellery Brand 

QWEEN was founded in 2024 by Amit Kumar, CEO and Founder, and Suyash Motarwar, Co-founder. The brand describes itself as a 100 percent natural luxury jewellery label, focused on ethical sourcing, self-discovery, and experiential retail.

The company plans to open its first self-discovery experiential stores in Bengaluru and Delhi, with spaces ranging from 5,000 to 6,000 square feet. These stores will be designed to provide immersive experiences alongside traditional retail, allowing customers to explore the brand’s product offerings.

QWEEN aims to reimagine the fine jewellery buying experience in India, combining purpose-led design, ethical craftsmanship, and immersive retail. The brand is targeting modern Indian consumers who are seeking luxury products with authenticity, traceability, and contemporary appeal.