Bhima Jewellery enters Guinness World Records with ₹200 crore single-day revenue

On the occasion of its 100th-anniversary milestone, Bhima Jewellery (founded in 1925), achieved an unprecedented single-day turnover of approximately ₹200 crores in Kerala’s Thiruvananthapuram district—a feat recognised as a Guinness World Record.

This extraordinary achievement is a testament to the loyalty and customer trust the brand enjoys, solidifying its position as a market leader in South India. Bhima achieved extraordinary sales of over 250 kilograms of gold and 400 carats of diamonds in a single day across three district-wide showrooms.

Notably, its flagship showroom on MG Road, Thiruvananthapuram, contributed approximately 160 kilograms of gold and 320 carats of diamonds to this total. Remarkably, these record-breaking sales were achieved without any marketing activities as part of Bhima’s centenary celebrations.

Dr. B. Govindan, Chairman of Bhima Jewellery, highlighted the importance of adapting to changing times. “While we cherish our heritage, we are also preparing for an exciting future. We are planning significant expansions across India and other countries—aiming to take our legacy of purity to a global audience.”