CaratLane opens second US Store in Texas to expand global footprint

CaratLane, a Tata product and omnichannel fine jewellery brand from India, has launched its second retail store in the United States. The new outlet is located in Frisco, Dallas, Texas, marking another step in the company’s international expansion strategy. The launch reflects CaratLane’s efforts to build a globally relevant Indian jewellery brand, with the United States identified as a key market. The region, which has a large Indian diaspora, offers an opportunity for the brand to introduce its design-led and contemporary jewellery portfolio to a broader audience.

The newly launched outlets follow a digital-first retail model, allowing customers to explore collections online while receiving in-store assistance before making purchase decisions. This approach is designed to support fine jewellery buying journeys that combine convenience with physical validation.

India’s lab-grown diamond jewellery segment continues to gain traction, driven by changing consumer preferences, demand for accessible luxury, and increased awareness around ethical sourcing. Ethera is positioning itself to benefit from this shift, supported by a design pipeline that introduces over 200 new designs each month, along with a 40-point quality check process for every product.