

Chow Tai Fook has detailed plans to expand its business beyond Hong Kong and China. The company recently opened its first store in Bangkok, Thailand and plans to open its first store in Australia and Canada before the end of June 2026.
According to Sonia Cheng, vice-chairman of Chow Tai Fook, increasing the company’s presence in the global jewellery market was critical as a dynamic brand transformation journey. Besides, curating exceptional retail experiences in international markets is pivotal in Chow Tai Fook Jewellery’s overseas expansion strategy
The company also plans to expand into the Middle East market within the next two years.