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CIBJO partners with Kering to launch design award promoting creativity

Coordinated by Poli.Design from the Politecnico di Milano, the first edition of the ‘Kering Generation Award X Jewelry’ will encourage students and start-ups to create jewellery from waste materials. Finalists will present their work at the JCK Show in June 2025, says a press release from CIBJO.

Under the theme “Second Chance, First Choice,” the inaugural “Kering Generation Award X Jewelry” will invite students at jewellery design schools and industry start-ups to reimagine waste as a resource, by creating jewellery created from discarded materials.

The first edition of the international contest will involve 10 world-renowned universities and academies that offer courses on jewelry and sustainability, and also start-ups already active in jewelry.

“CIBJO is proud to be part of a project that promotes innovation and creativity among jewellers taking their first steps in our industry, and the same time underlines our commitment as an industry to the Sustainable Development Goals, and in particular those that aim to protect the health of the environments in which we live,” said Gaetano Cavalieri, CIBJO’s President.

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