Craftier opens its third boutique in India at Elan Mall-Gurugram

Craftier, a brand specialising in lab-grown diamond jewellery, has opened its third boutique in India at Elan Mall, Gurugram. Spanning approximately 700–800 sq ft, the new store marks the brand’s continued expansion within the Delhi NCR region. Following the opening of its outlet in Hisar, Craftier aims to strengthen its presence in the northern retail market, with plans for additional boutique launches in the region.

The brand offers IGI-certified diamond jewellery with contemporary designs intended to align with modern style preferences. In addition to style, Craftier emphasises affordability, responsible sourcing, and sustainable practices in its retail operations and product offerings.

Achal Gupta, Founder of Craftier said, “This boutique is a promise for us to provide lab-grown diamond jewelry that is elegant, of high quality, and in tune with today’s conscious lifestyle choices. Thus, our aim is not just to sell beautiful jewelry but to empower women and create a positive community impact.”