De Beers to provide country of origin data for its diamonds

De Beers Group today announced it will provide data on country of origin for all De Beers-sourced rough diamonds above 1.25 carats that are newly registered on the Tracr platform, the world’s leading digital platform for tracing natural diamonds from source at scale. From the start of 2025, this will be extended to rough diamonds above 1 carat in size (equivalent to approximately 0.5 carats and above in polished form), thereby aligning with the size threshold for new diamond import requirements for G7 countries.

For the first time, this will enable diamond jewellery consumers at scale to engage with the unique journeys their diamonds have taken from source. The inclusion of specific origin data reinforces De Beers’ commitment to transparency, ethical sourcing and consumer confidence as it continues to deliver on its Origins strategy.

The announcement was made at a ‘Spotlight on Diamonds’ event hosted in Paris and attended by a range of the world’s leading luxury jewellery brands. Alongside an update on its Origins strategy, De Beers Group also provided insights into its broader sustainability progress as part of its Building Forever framework, highlighting how the business will focus on priority areas of livelihoods, climate and nature.