Dhirsons expands Fine Jewellery Portfolio with 9-carat diamonds

Dhirsons Jewellers, part of the Dhiraj Dhir Group, has introduced a new 9-carat diamond jewellery collection, signalling a strategic move towards more accessible price points within the fine jewellery segment. The launch comes at a time when higher gold prices are reshaping buying behaviour and prompting consumers to look for value-driven alternatives without moving away from diamonds.

The collection includes earrings, rings, bangles, bracelets, and coordinated diamond sets. These designs are positioned to serve multiple use cases, ranging from daily wear to formal occasions and bridal requirements. 

Raghav Dhir, Director, Dhirsons Jewellers said, “We have always believed that fine jewellery should celebrate life’s moments, not just milestones. The 9-carat collection is our response to a market that values both beauty and thoughtful pricing. We are not compromising on design or craftsmanship, we are simply creating more opportunities for people to own jewellery they’ll treasure.”