Diamond Council of America Launches Sales Management Masterclass with Brad Huisken

Diamond Council of America (DCA), a charitable non-profit organisation that provides quality, affordable distance education and the opportunity to earn professional certifications in diamonds, colored gemstones, and fine jewellery sales, has announced the DCA Sales Management Masterclass, a new five-part live webinar series created specifically for jewellery retail sales managers and emerging leaders. Led by nationally recognised sales training expert Brad Huisken, the program is designed to equip participants with the practical tools, structure, and confidence needed to lead high-performing sales teams in today’s retail environment. 

Sales associates are frequently promoted into management positions because of strong individual performance, yet many step into leadership roles without formal management  training. The DCA Sales Management Masterclass addresses this industry-wide gap by providing focused education tailored specifically to jewellery retail sales leadership.

With more than 30 years of experience working with retail organisations and jewellery stores nationwide, Huisken is known for his practical, relationship-based approach to sales training and leadership development. His programs emphasise accountability, customer relationships, and effective team leadership to help retailers drive stronger sales and long-term customer loyalty.

The program is ideal for jewellery store owners, store managers, assistant managers, sales managers, and high-performing sales associates preparing for leadership roles. DCA

Members can enrol in the program free of charge as part of their membership benefits, while non-members may participate for a nominal enrollment fee.