

Ecoluxe has made a noteworthy entry into Vijayawada’s luxury retail scene with the opening of its first flagship store dedicated to lab-grown diamond jewellery. The store was unveiled by actress Tejaswi Madivada and entrepreneur Praveen Kumar Vedmutha, reports Indianretailer.com
Founded by Siddhant Sanghvi and Pratik Kothari, Ecoluxe blends craftsmanship, ethics, and innovation to offer an extensive range of lab-grown diamond jewellery.
The Vijayawada store showcases an expansive collection of diamond and gold jewellery, including rings, bangles, bracelets, necklaces, and earrings. Catering to all age groups and ethnicities, the brand focuses on merging glamour with tradition.
With this launch, Ecoluxe positions itself as a forward-looking player in the fine jewellery segment, bridging luxury and sustainability while catering to evolving consumer expectations.