Gen Z and millennials buy lab-grown diamonds for price and design

Lab-grown diamonds have grown in popularity among Gen Z and millennial consumers. Why? The gem size, design, and price are the real reasons these stones are all the rage,  says Alexander Lasik, Pandora’s CEO.

Millennials and Generation Z are increasingly shaking up the historic market by shunning the naturally sparkling rock for man-made, lab-grown alternatives. But despite claiming to be the most environmentally conscientious generation yet, young people’s obsession with lab-grown diamonds isn’t because they prioritize the great outdoors. When we talk about product choice, there are only two things that drive behaviour. You may claim that you do other things. But design is the most important aspect of your purchase decision on a product, and the second criterion is price,” says Alexander Lasik.