GIVA has rolled out the GIVA Exchange Programme starting December 1, across all GIVA EBOs

GIVA has rolled out the GIVA Exchange Fest, an exclusive in-store programme starting December 1 across all GIVA Exclusive Brand Outlets (EBOs). The initiative encourages customers to bring in old jewellery items and receive Rs 200 for every piece exchanged, offering a simple and rewarding way to update their personal jewellery collection.

The Exchange Fest highlights GIVA’s ongoing commitment to making real jewellery more accessible, sustainable, and engaging. By motivating customers to part with pieces they no longer wear, the brand aims to help them rediscover new designs, explore updated styles, and celebrate the season with a renewed sense of sparkle.

Anirudh Kudva, Chief Revenue Officer, GIVA said, “The GIVA Exchange Fest, we are making the jewellery shopping experience more rewarding and accessible. Our conversations with customers have consistently shown that while they treasure their jewellery, their tastes evolve. Many pieces simply sit unused. This insight shaped the programme, giving customers a way to create value from jewellery they no longer wear, and opening up the joy of discovering something new.”