Graff has unveiled its newest designs from the Laurence Graff Signature collection

Launched on 17 June 2026, renowned fashion photographer Steven Klein photographed the campaign at the iconic Sheats–Goldstein Residence in Los Angeles, a landmark of modernist architecture originally designed by John Lautner in the 1960s. Models Faretta Radic and Akbar Shamji star in the imagery, which captures the collection against the glow of the Los Angeles skyline during golden hour.

While Graff is best known for some of the world’s most important diamonds, the Laurence Graff Signature collection demonstrates how the House has translated the geometry of its gemstones into wearable gold jewellery. Every piece takes inspiration from the facets of a diamond, transforming those precise angles into sculptural forms crafted in yellow, white and rose gold.

The Laurence Graff Signature collection achieves exactly that by transforming the geometry of a diamond into a collection that stands on its own. This latest campaign demonstrates how Graff continues to balance heritage, craftsmanship and modern styling, while broadening the appeal of one of its most established collections.

The new Laurence Graff Signature campaign launched across Graff channels on 17 June 2026 and showcases new additions to the collection alongside existing designs in yellow, white and rose gold. Shot by Steven Klein at the Sheats–Goldstein Residence in Los Angeles, the campaign highlights the collection’s distinctive faceted design language and focus on personal expression.

Alongside familiar Laurence Graff Signature pieces, the campaign introduces several new interpretations of the collection’s faceted design language. Among the latest additions are statement chain-link necklaces, bracelets and earrings in yellow gold, where the collection’s signature facets are reimagined as bold interlocking links. Alternative versions incorporate pavé diamonds, adding additional brilliance while maintaining the architectural character of the designs.

A further look features a necklace composed of fine looped yellow gold strands connected by a Laurence Graff Signature chain link, while coordinating pendants and rings reinforce the collection’s shared design codes.