Established in 1989, Indian silver jewellery label Rasa has opened two flagship boutiques in Unlike conventional showrooms, the brand’s new stores are built around immersive, experience-led retail. Each boutique features interactive installations showcasing traditional jewellery-making techniques, slow fashion principles, and storytelling elements that highlight the brand’s artisanal roots.
Rasa’s immersive format is built to complement its collections, which include Nakshi, Jadau, Deep Nakash Kundan, Victorian Pastels, and Navaratna. The pieces range from bridal statement jewellery to contemporary heirlooms.
Established in 1989, Rasa is known for its accessible pricing and commitment to preserving heritage craftsmanship. The brand plans to open six additional stores across Bangalore and South India over the next year.