Indian LGD brand Lukson crosses ₹75 Lacs in D2C sales in 100 days

In just 100 days since launch, Lukson, a new-age lab-grown diamond jewellery brand, has clocked over ₹75 lakhs in D2C sales. Founded by Anand Lukhi and Vedant Lukhi, Lukson was launched under the umbrella of JK Star Group, a legacy diamond conglomerate with over 34 years of experience and vertical integration across natural and lab-grown diamonds.

Lukson’s growing popularity among Gen Z and millennial shoppers is rooted in more than just aesthetics; it’s the promise of guilt-free luxury that doesn’t cost the Earth. With a strong D2C presence, ethical sourcing, and minimalist designs, Lukson is fast emerging as India’s most trusted lab-grown diamond label.