

India’s jewellery market in 2025 did not slow down as much as it reshaped itself. All-time high gold and silver prices, tighter household budgets and changing lifestyle preferences pushed consumers to rethink how they buy jewellery, even as weddings and festivals continued to anchor demand.
Across the industry, jewellers say the year marked a shift away from weight-led buying toward design, versatility and value — a trend that is expected to deepen in 2026.
Gold remained culturally indispensable in 2025, particularly for weddings and festive occasions. However, elevated prices made consumers more selective. Demand tilted toward lighter-weight gold, modular sets and pieces designed for repeat wear, according to industry executives.
Diamonds — both natural and lab-grown — saw steady to strong growth during the year, particularly in urban markets. Several brands pointed to a rise in self-purchase and aspiration-led buying, as consumers looked for lasting value beyond bullion-linked pricing.