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February 28, 2026Indriya aims to break into India’s top three jewellery firms
Indriya, the premium ‘new-age’ jewellery brand from the Aditya Birla Group, is setting its sights on breaking into the top three ranks of India’s retail jewellery market in terms of market share in five to eight years, an ambitious goal for a young firm in a sector dominated by entrenched national chains.
“Our aspiration is to get into the top three players because that is what the Aditya Birla Group wants to do,” Sandeep Kohli, chief executive officer of Indriya. “Whether that happens by 2030 or by 2033, we should be on the trajectory to get there,” he said regarding the opening of the brand’s 50th store at Kormangala in Bengaluru.
Among India’s retailers, Indriya is one of the fastest to reach a 50-store milestone, he said. The brand competes with the likes of Tanishq, Reliance Jewels and Kalyan Jewellers. Titan Co.’s Tanishq is the country’s largest listed player, operating over 500 stores.
