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April 7, 2025Indriya expands in Lucknow with its brand INDRIYA
Indriya, a jewellery brand by Aditya Birla Group, has launched its first store in Uttar Pradesh’s Lucknow and plans to expand across the state. CEO Sandeep Kohli highlighted Uttar Pradesh’s significance due to its large population and cultural affinity for jewellery.
Emphasizing Uttar Pradesh’s strategic importance, noting its large population and cultural inclination towards jewellery. Kohli stated that the brand offers a diverse price range to cater to varied customer needs. The brand aims to reach 21 stores across 10 Indian cities.
With recent openings in Lucknow and Vijayawada, Indriya now operates 21 stores in 10 Indian cities, including Delhi, Mumbai, and Hyderabad. Kohli shared optimism about the Indian jewellery market’s potential growth to USD 80-100 billion, despite the volatile gold prices.
