Indriya is Aditya Birla Group’s new-age jewellery brand born to delight people’s senses

Indriya —This new-age jewellery brand from the Aditya Birla Group (ABG) was born with the intent to delight all the senses of people who indulge in their jewellery. Indriya is enjoying the perks of being a new entrant in the category.

Jewellery makes up a significant 6% to 7% of India’s GDP. And, jewellery appeals to different people for different reasons like beauty, status and investment. With a start-up mindset backed by INR 5,000 crore announced by Kumar Mangalam Birla and the consumer trust of the Aditya Birla Group, the brand sure has a lot of potential.