Informa Markets Jewellery has announced the rebranding of two of its flagship fairs

Henceforth, IInforma Markets, the organiser of Jewellery & Gem ASIA Hong Kong (June) and Jewellery & Gem WORLD Hong Kong (September) will be JGW June and JGW September. Director of jewellery fairs, This rebrand would offer improved coherence, consistency and confidence among buyers, suppliers, and industry stakeholders worldwide.

This rebrand goes beyond a visual refresh. For years, the industry has been working with two separate identities for what are really two parts of the same story.

“Now, by bringing both fairs under the JGW name, we are making it easier for buyers and exhibitors to see how everything fits together. This means simpler planning, a stronger brand presence and a better overall experience − whether they are joining us in June, September or both,” said Celine Lau.

The new branding will feature across all touchpoints, including websites, booking platforms, social media, marketing collateral and on-site signage, starting with JGW September.

Informa Events has hosted jewellery trade shows in Hong Kong for more than 40 years and recently concluded its annual June show. At that event, a new global industry trade show, known as the Basilia Jewellery & Watch Fair, was announced and is set to debut next year in Switzerland.

The fair will be held in Basel, Switzerland, and is expected to have more than 400 exhibitors. The trade show is being organised as a collaboration between Informa Markets and MCH Group.